Los Angeles’ VATTICA Ink Worldwide Deal With Another Century; Commence Recording Process With Renowned Producer Ben Grosse (Breaking Benjamin, Thirty Seconds To Mars).
VATTICA‘s smartly modern sound is borne of the illusion and desperation of life in Los Angeles: their songs echo with alt-rock smarts and arena-ready aspirations, all of which come to bare in their Ben Grosse (Breaking Benjamin, Filter, Thirty Seconds To Mars) and Paul Pavao produced Another Century debut. VATTICA first came together in late 2013 when longtime friends Alexander Millar and Prentice moved from the San Francisco East Bay Area to Los Angeles and placed a Craigslist ad for a bass player, to which Joey Jane responded. “Joey had recently come to LA by way of Connecticut on a one-way ticket”, explains Alexander. “He only had a backpack and a guitar to his name; when he showed up to audition he was basically homeless.” VATTICA’s strident sound quickly coalesced into a brave new noise echoing the likes of Muse and Depeche Mode refracted through the aural ambitions of alt chart-challengers including Thirty Seconds To Mars and Imagine Dragons.
“Working with Ben and his team at The Mix Room is amazing” says Alexander. “He completely understands what we’re trying to accomplish, both sonically and thematically, and has no shortage of interesting and insightful suggestions and techniques to help us accomplish that.”
“Ben turns the whole process into a relaxed and creative environment” says Joey. “Everyone is able to contribute without worrying about submitting a ‘bad’ idea.”
“Also, he’s either produced or been directly involved with many records that have been influential to us,” adds Prentice. “It’s an amazing experience to be able to work with someone like that.”
The band quickly built an impressive local following on the Sunset Strip, playing such legendary venues such as The Viper Room, The Roxy Theatre and The Troubadour. VATTICA’s bombastic and energetic live show caught the attention of Another Century, who promptly offered the band a record contract. “We are thrilled to be a part of the Another Century family”, states Alexander. “They’re a label that totally understands what we’re trying to accomplish and gives us the freedom to pursue what we want creatively, which is rare in this day and age.” So is a sound of hope, sonics and truth as affecting as VATTICA.